Bezos Bets on Perplexity AI to Challenge Google Search Dominance
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Jeff Bezos recently invested in Perplexity AI, a startup aiming to challenge Google's search dominance with an AI-powered search engine.
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Perplexity has grown quickly, reaching 10 million monthly active users and serving over half a billion queries since launching in 2022.
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The company raised $73.6 million in January at a $520 million valuation. It is now finalizing a new round valuing it at nearly $1 billion.
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Perplexity believes its search experience, powered by large language models like GPT-4, is superior to Google's. It offers a $20 per month Pro version.
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While impressive growth, Perplexity still has a long way to go to truly challenge Google and parent company Alphabet, valued at $1.7 trillion.