Jessica Alba Steps Down as Honest Company Chief Creative Officer, Remains on Board

Jessica Alba announced she is stepping down as chief creative officer of The Honest Company, the lifestyle brand she co-founded in 2011, but will remain on the board of directors.

Alba said building Honest has been a "ride of a lifetime" since first pitching the concept to friends in a mommy and me class.

The company's CEO Carla Vernón will stay on as Alba shifts her energy to new endeavors.

Alba first had the idea for the natural products brand after an allergic reaction to laundry detergent while pregnant in 2008.

In 2021, Honest went public at a $1.5 billion valuation but saw revenue dip; it reported its first profitable quarter since the IPO this March.