JetBlue Rolls Out Variable Checked Bag Fees Based on Travel Demand

• JetBlue implemented dynamic pricing for checked bags, with fees ranging from $35-$60 within the US, based on peak/off-peak travel dates, status, and when bags are added.

• Peak pricing applies to about half the year during popular spring break, summer, Thanksgiving, Christmas, and winter holiday travel periods.

• Transatlantic flights still have the first checked bag free, except for Blue Basic economy fare travelers now paying $60-$70.

• JetBlue says increased wages and fuel costs have made transporting bags more expensive, contributing to continued unprofitability since COVID.

• By adjusting fees on services only some customers use, JetBlue aims to keep base fares low and customer favorites like in-flight entertainment and Wi-Fi free.