Posted 3/20/2024, 12:38:00 AM
JetBlue Cuts Unprofitable Routes, Refocuses Growth Strategy Under New CEO
- JetBlue ending service to several unprofitable cities including Kansas City, Bogota, Quito, Lima, and reducing LA flights
- Changes help airline deal with grounding some planes for engine inspections
- Pulling out of routes that are losing money to focus on stronger markets
- Failed partnerships and blocked merger attempts with American, Spirit
- New CEO shifting strategy to grow JetBlue on its own after lack of success with deals
