Maruti's New Off-Roader Jimny Finds Niche Appeal in India
- Jimny sells 2,500-3,000 units monthly vs. 5,000 for Mahindra Thar
- Maruti not looking to make Jimny a high volume product currently
- Jimny has a cult following as an off-roader globally over 50 years
- Off-roading a small but growing segment in India
- Maruti taking a new approach, away from mass market