J&J Enters Surgical Robot Market, But Intuitive Surgical Expected to Maintain Dominance
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Johnson & Johnson is developing a new surgical robot called Ottava to compete with Intuitive Surgical's da Vinci system.
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Intuitive Surgical has dominated the surgical robotics market for over 20 years with little competition.
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J&J's entry into the market marks a big shift for Intuitive, but Intuitive will likely maintain dominance for years due to existing installations and clinical data.
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Intuitive Surgical will continue growing revenue through recurring services like maintenance and training for existing da Vinci systems.
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In the short term, Intuitive Surgical still remains the better investment option compared to newcomer J&J.