Johnson & Johnson Replaces Iconic 135-Year-Old Logo with Modernized Font
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Johnson & Johnson is replacing its iconic cursive logo that has been used for 135 years. The new logo uses a modernized font.
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The ampersand in the new logo aims to convey a sense of humanity and caring. Red remains a key color.
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Consumers likely won't notice the logo change as the cursive version will still appear on consumer products like Band-Aid and Tylenol.
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The new logo coincides with Johnson & Johnson recently splitting into two companies, one focused on medical devices/medications and one on consumer products.
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The signature J&J logo was one of the longest-used company emblems in the world, marking an end of an era with this change.