JPMorgan Chase Teams Up with Gusto to Offer Online Payroll, Stepping Up Fight Against Fintech Rivals
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JPMorgan Chase is partnering with fintech startup Gusto to offer online payroll services, aiming to appeal to small business customers.
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The move steps up JPMorgan's fight for customers against fintech players like PayPal and Square which also offer payroll.
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Gusto's payroll platform will handle paycheck disbursement, tax documents, government filings for JPMorgan's 5M small biz customers.
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JPMorgan has invested heavily in new tech and features to compete with fintechs encroaching on traditional banking.
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The new payroll feature launching by end of 2024, enabling integrated banking and payroll for JPMorgan's 200K+ payments solutions users.