JPMorgan Chase Launching New Venture to Sell Customer Data to Brands

• JPMorgan Chase launching new business, Chase Media Solutions, to sell customer spending data to brands and advertisers • Will provide companies access to transaction data from 80 million Chase customers • Aims to help brands target and personalize offers to new, lapsed or loyal customers • Ran successful pilot program with companies like Air Canada, Solo Stove, and Whataburger • Venture stems from JPMorgan's acquisition of card-linked marketing platform Figg