Kellogg's CEO controversial cereal for dinner advice amid soaring grocery costs
-
Kellogg's CEO advised cash-strapped shoppers to eat cereal instead of pricier dinners. He said cereal is affordable, even as grocery bills rise.
-
The CEO predicted a "cereal for dinner" trend would continue as consumers feel economic pressure. Kellogg's promoted this idea in 2022.
-
Comments sparked backlash on social media. People said it was "sad" Americans have to resort to cereal, and criticized Kellogg's for capitalizing on hardships.
-
Critics noted the CEO earns over $5 million, while families struggle. Some bashed cereal's poor nutrition.
-
Data shows Americans spent the most of disposable income on food since 1999 last year. Cereal prices rose 8.4% in 2022.