Kellogg's faces boycott over CEO's cost-cutting cereal for dinner comments
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Kellogg's CEO suggested inflation-weary families eat cereal for dinner, sparking outrage and calls for a 3-month boycott of Kellogg's from April 1 to June 30.
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Critics point out Kellogg's has raised its own prices in recent years, with prices up 17.1% in October 2022 vs 2021, fueling higher inflation.
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Boycott calls demanding Kellogg's lower prices, saying "There's no reason for you to jack up your prices" except to take advantage of consumers.
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Advocates argue corporate profiteering and lack of competition, not just supply chain issues, are key drivers of persistent inflation and high food prices.
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CEO pay criticized as out of touch, with Kellogg's CEO making $5 million last year while suggesting consumers eat cereal to cope with inflation.