Posted 3/22/2024, 10:46:00 AM
Kenya's Gift Card Market Booming, Projected to Reach $700 Million by 2028
- Gift card market in Kenya expected to reach $400 million in 2024, growing at 12.7% annually
- Market projected to grow at 11.7% CAGR from 2024-2028, reaching $700 million by 2028
- Growth driven by ecommerce, remote work incentives, digital gifting, and industry initiatives
- Report provides detailed analysis of market with over 75 KPIs across consumer segments and retail sectors
- Covers gift card spend by product category, retail sector, distribution channel, consumer behavior and demographics
