Posted 12/13/2023, 1:13:00 PM
Kid Rock Lifts Bud Light Boycott After Sales Drop 30% from Transgender Ad Backlash
- Kid Rock has ended his boycott of Bud Light after previously declaring one and shooting cases of Bud Light in a video
- Bud Light sales have plummeted around 30% since the brand briefly partnered with a transgender influencer
- Kid Rock said the boycott served its purpose of sending Bud Light a message about the partnership
- Kid Rock's bar was serving Bud Light over the summer, despite his declared boycott
- Anheuser-Busch's US CMO is resigning after Bud Light's steep sales decline continued in recent earnings