Marketing Automation Firm Klaviyo Prices $576M IPO Above Range, Raising $9.2B Valuation Amid IPO Market Revival
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Klaviyo, a marketing automation company, priced its IPO above range and raised $576 million, giving it a $9.2 billion valuation.
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The IPO comes on the heels of smooth debuts for Arm Holdings and Instacart, marking a revival in the IPO market.
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BlackRock and AllianceBernstein have agreed to buy up to $100 million each in Klaviyo's IPO.
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Founded in 2012, Klaviyo helps e-commerce brands store and analyze data to send personalized marketing messages.
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A successful debut for Klaviyo would underscore the IPO market's recovery after being on ice for nearly 18 months.