Krispy Kreme Looks to Sell Insomnia Cookies Business to Refocus on Doughnuts

Krispy Kreme is exploring options for selling its Insomnia Cookies unit, including a full sale.

This comes as Krispy Kreme wants to renew focus on its core doughnut business.

Insomnia Cookies operates in 3 countries with over 250 bakeries and is expected to hit $230 million revenue in 2023.

In 2022, Krispy Kreme had total net revenue of $1.53 billion.

Krispy Kreme acquired a majority stake in Insomnia Cookies in 2018 but did not disclose terms.