Kristen Wiig Reprises Iconic Target Lady Character for New Target Ad Campaign

Kristen Wiig reprised her beloved Saturday Night Live character "Target Lady" in a new commercial for Target's upcoming Target Circle Week event.

In the ad, Wiig wanders through Target hallucinating deals and customers as the enthusiastic Target Lady with her signature bowl cut wig and pronunciation of "Terget."

The character, which Wiig created at The Groundlings theater and brought to SNL, is known for her wacky energy and dialogue.

This is one of 12 spots Target is airing to promote Target Circle Week, which runs April 7-13 and will offer thousands of deals.

Wiig's reprisal comes as she is set to host SNL for the 5th time this weekend, making her a member of the "Five-Timers Club."