Kristen Wiig Reprises Beloved 'SNL' Character Target Lady in New Target Ads

• Kristen Wiig reprises her iconic SNL "Target Lady" character in new Target commercials promoting the store's rewards programs.

• Target Lady was one of Wiig's most popular recurring SNL sketches during her 7 seasons on the show.

• The ads reunite Wiig with SNL writer James Anderson and show Target Lady excited about Target's deals.

• The promotions tie into the launch of Target Circle Week (April 7-13) and Target's new paid Target Circle 360 subscription service.

• Wiig says bringing back Target Lady after all these years was very special since she created the character at The Groundlings before bringing it to SNL.