MacBook Sales Plummet 30% in 2023 Due to No New Launches, Per Analyst Kuo

MacBook sales down 30% in 2023 amid no new product launches for remainder of year, according to analyst Ming-Chi Kuo.

Kuo says demand has dropped for 15-inch MacBook Air after back-to-school period, revising shipment forecasts down 20%+.

Lack of new MacBook models with M3 chip in 2023 is driving sales momentum down significantly.

Apple apparently holding back launches to clear inventory ahead of new releases in 2024 with M3 chips.

Kuo skeptical that M3 MacBooks will boost sales in 2024 due to lack of growth drivers like work-from-home demand.