Latin American Gift Card Market Poised for Robust Growth, Driven by E-Commerce and Digital Payments Expansion

Gift card industry in Latin America expected to grow 10.9% annually to reach $14.3 billion in 2024
Growth driven by thriving e-commerce and increased digital payments infrastructure investment
Firms like Givex Brasil seeing strong growth from strategic collaborations and innovative product launches
Global providers like InComm Payments increasing investment due to Brazil's growth potential
Regulatory initiatives like CoDi (Mexico) and Pix (Brazil) supporting gift card adoption by improving digital payment accessibility