Posted 9/24/2023, 9:59:00 PM
Lego drops plan to make oil-free bricks after failing to find sustainable alternative
- Lego abandons effort to make oil-free bricks after finding sustainable material led to higher carbon emissions
- Lego tested hundreds of materials but could not find a suitable oil-free alternative
- Lego had pledged in 2020 to replace plastic bricks with sustainable materials by end of decade
- Goal was to find material with same color, shine, sound as oil-based plastic bricks
- Lego CEO tells Financial Times it's not been possible to find suitable alternative material
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