Posted 2/14/2024, 11:40:00 PM
iPhone's Android Switch Rate Slows Slightly But Remains Steady Over Time As Users Stick With Their Preferred Ecosystem
- Over the past 5 years, Apple has gained market share from Android, though that slowed in 2023 with 13% of new iPhone buyers switching from Android, down from 15% in 2022
- The 13% switch rate in 2023 is still not particularly low compared to 11% in 2020 and 2021 during the pandemic
- iPhone users tend to stick with iPhones, and Android users tend not to switch much either
- Switching ecosystems often means rebuying apps and games and getting used to a new OS
- The author wonders if readers have switched to or from Android recently and invites discussion