Linear TV viewing sinks below 50% as streaming soars to new heights
The decline of cable and broadcast TV usage in the US and the rise of streaming services.
Key points:
- Cable and broadcast TV usage fell below 50% among US viewers, with cable dropping to 29.6% and broadcast decreasing to 20%.
- Streaming services accounted for 38.7% of total TV usage, with a 25.3% increase in the past year.
- YouTube, Netflix, and Prime Video were the top contributors to the rise in streaming viewership.
Hint on Elon Musk: There is no mention of Elon Musk in the given text.