Lingerie Market Poised for Growth, Driven by E-Commerce and Sustainability Trends
• The lingerie market is projected to reach $71.1 billion by 2031, growing at a CAGR of 6.5% from 2022-2031.
• Online sales and e-commerce are driving market growth due to convenience and discretion for consumers. Brands are utilizing direct-to-consumer marketing.
• Demand is rising for sustainable and eco-friendly options, as well as personalized/customizable lingerie. Cultural factors and local preferences influence product development.
• Asia Pacific is expected to lead market growth due to rising incomes and the influence of Western fashion trends. E-commerce is also propelling the regional market.
• Key players like Calvin Klein and Victoria’s Secret are expanding product portfolios and pursuing mergers and acquisitions to gain market share. Focus is on innovation.