LinkedIn Tests TikTok-Style Video Feed to Boost Engagement With Bite-Sized Career Content
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LinkedIn is testing a new TikTok-style short video feed in its app that lets users scroll through bite-sized career and work-related videos.
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The new video feed aims to boost engagement on LinkedIn by making it easier for users to discover relevant video content from professionals and experts.
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The feature comes as creators have built large followings on TikTok for sharing career and job search tips, so it gives them a new place to reach more viewers.
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LinkedIn may eventually monetize the video feed to encourage creators to post content there.
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While some users may welcome more video content, others could feel overwhelmed by yet another short video feed in a popular app.