Amazon Kicks Off Prime Day Deals Event With Major Discounts on Tech, Home, Toys and Beauty

Amazon's fall Prime Day sale, Prime Big Deal Days, is happening now for 48 hours. Major discounts can be found on tech, home goods, toys, beauty, and more.

Popular deals include Apple Watches, iRobot vacuums, American Girl dolls, Chi hair tools, Urban Decay eyeshadow palettes, Echo devices, and Roku streaming sticks.

Fashion sales feature major brands like Crocs, Levi's, and The Drop. Home deals include Instant Pots, Brooklinen sheets, and robot vacuums.

Top toy deals include LOL Surprise, Squishmallows, Barbie, and STEM toys. Beauty discounts include Neutrogena, Sunday Riley, and GrandeLash.

Prime Day deals last 48 hours only. A Prime membership is required to access the sales. Memberships cost $14.99/month or $139/year.