Shoppers Decry 'Shrinkflation' as Prices Rise and Packages Shrink

Shoppers notice products like detergent, chips, cereal boxes contain less product but cost the same or more ("shrinkflation")

President Biden has called out shrinkflation as companies "charging more and more for less and less"

Data shows 10% price increase in paper products attributable to shrinkflation over 2019-2022

Senator introduced bill to make shrinkflation an unfair/deceptive practice that FTC could penalize

Shoppers view shrinkflation as "misleading" and "a little bit dishonest"; support laws against it