Lucid Launches More Affordable $77K Air Pure EV To Boost Demand Amid Price War

Lucid launched a cheaper $77,400 single-motor version of its Air EV sedan called the Air Pure to boost demand.

Lucid shares fell 8% on Thursday after the announcement as concerns linger about EV demand.

The new Air Pure model has 410 miles of range and is Lucid's first offering under $80,000.

Lucid's shares have fallen 19% in 2023 amid competition from rivals like Tesla cutting prices.

Lucid is expected to report Q3 production and deliveries soon, which will indicate demand.