Lyft Rolls Out New Feature Allowing Women and Non-Binary Riders to Request Female or Non-Binary Drivers
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Lyft launching new feature allowing women and non-binary riders to request a female or non-binary driver.
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Feature called "Women+ Connect" and rolling out over next few months.
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Although women are nearly half of Lyft's riders, only 23% of drivers are women.
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Lyft has faced scrutiny over rider safety, especially regarding sexual assault incidents.
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In 2021, Lyft agreed to $25 million settlement with shareholders over statements on safety issues prior to 2019 IPO.