Lyle's Golden Syrup Modernizes Iconic 140-Year-Old Logo Featuring Lion and Bees
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Lyle's Golden Syrup, recognized by Guinness World Records as having the world's oldest branding, is changing its logo for the first time in 140 years. The old logo featured a lion's carcass surrounded by bees.
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The original logo was inspired by the Biblical story of Samson, who killed a lion and later found bees and honey inside its body.
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The new logo features a more abstract lion design with just one bee hovering above its head.
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Lyle's Golden Syrup was first produced in 1881 and its branding has remained largely unchanged, except for slight alterations during wartime shortages.
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The redesign aims to modernize the brand, but has received mixed reactions from designers and religious commentators.