Machine Learning's Rising Impact: From Helping Society to Improving SEO
-
Machine learning has many real-world applications like Netflix's recommendations, Airbnb's search ranking, and Spotify's playlists. Examples in healthcare and conservation show its societal benefits.
-
Machine learning models can perpetuate biases if the training data itself has biases. Other ethical considerations around machine learning include accuracy, fairness, and privacy.
-
RankBrain, BERT, MUM, and LaMDA are some of Google's machine learning models that have improved search relevance.
-
Machine learning can enhance on-page SEO, testing, internal linking suggestions, image captions for alt text, title tag optimization, and more.
-
With practical applications in the real world and SEO, machine learning has exciting implications for the future, though ethical considerations around its use remain vital.