Macy's Opening Dozens of Smaller, Strip Mall Stores to Boost Sales

Macy's is opening up to 30 smaller, strip mall stores over the next 2 years to reach customers outside of struggling malls.

The small-format stores are about 1/5 the size of typical Macy's locations and offer a tailored mix of merchandise.

The new stores have seen stronger sales growth compared to the rest of Macy's locations.

Beauty, toys, and career apparel have been top selling categories at the small stores.

The expansion is part of Macy's strategy to modernize and drive growth as overall sales have weakened recently.