Posted 1/11/2024, 10:08:33 AM
Mahindra discontinues AI-powered virtual influencer Ava after backlash over sustainability and inclusion
- Mahindra created an AI-generated virtual influencer named Ava to promote sustainability and their racing team
- Ava was met with backlash on social media for not hiring a real human woman for the role
- Critics questioned the sustainability of the energy-intensive AI art generator used to create Ava
- Mahindra has decided to discontinue the Ava project after listening to feedback
- The Instagram account for Ava is still online for now