Posted 12/20/2023, 6:28:26 PM
Website's Traffic Plummets as Competitor Uses AI to Churn Out Inferior Copies of Its Content
- Website Exceljet sees traffic drop due to competitor using AI to create inferior, error-filled copies of its articles optimized for SEO
- Competitor Jake Ward used AI tool Byword to quickly generate 1,800 articles based on Exceljet's headlines, hijacking its traffic
- Ward believes scale reproduction of acceptable practices isn't unethical, but Bruns says copied articles have factual errors, hurting readers
- Bruns argues this is a problem for Google if poor quality AI-generated articles rank highly in search results
- Generative AI tools like Byword allow fast production of low-quality, SEO-focused articles, further gaming search algorithms