Swarovski Optik Unveils AX Visio Tech-Packed Binoculars to Identify Birds and Wildlife
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Designed by Marc Newson, Swarovski Optik's AX Visio binoculars can identify over 9,000 species of birds and wildlife using AI and AR technology.
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The binoculars feature a camera, GPS, Bluetooth, augmented reality display, and a "share discoveries" mode to mark locations of interest.
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AX Visio functions as regular analog binoculars without the digital features enabled, with an extra lens for the tech.
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Industrial designer Newson aimed to make the binoculars intuitive, modern, comfortable and approachable while integrating complex tech.
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Unveiled at CES 2024, the binoculars are designed to be repairable and updatable, with an open API for new capabilities over time.