Meta and Apple Gear Up for Heated Mixed Reality Headset Battle

Meta and Apple will compete in the mixed-reality headset market. A Meta worker said the company is in the "afraid of Apple" stage.

Apple typically waits to enter a new product category until it can offer an experience that beats the competition.

Apple is positioning its Vision Pro as a productivity and entertainment device, while Meta has focused more on gaming.

Zuckerberg has been dismissive of Apple's Vision Pro, calling it overpriced compared to Meta's headsets.

Meta's Quest 3 launches October 10 for $499, while Apple's Vision Pro launches in early 2023 for $3,499.