Japanese Loyalty Company to Onboard 100M Users to Web3 via Avalanche Partnership

Japanese company Loyalty Marketing aims to introduce 100M users to Web3 through partnership with Avalanche
Loyalty program will migrate to a Web3 system running on an Avalanche subnet
Company expects up to 10M NFT mints as it onboards users to Web3
Blockchain provides composability for onboarding merchants and engagement for users
Ava Labs executive highlights benefits of ownership and interoperability from the move

cointelegraph.com

Relevant topic timeline:

8/24/2023

Ripple Reveals How Firms Can Leverage Crypto Solutions to Build Better Loyalty Program

Ripple and PricewaterhouseCoopers highlight the inefficiencies of traditional loyalty programs and propose blockchain-based solutions such as decentralized identities and stablecoins to improve customer rewards and benefits.