Google to End Cookie Tracking, Transforming Online Ads and Privacy While Impacting Website Revenue
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Google Chrome will end use of third-party cookies later this year, limiting targeted ads and website revenue.
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Many websites that rely on advertising could struggle financially or shut down without cookie data.
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User privacy protections will increase, but loss of cookies could also worsen privacy through more login requirements.
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Google is introducing new privacy-preserving ad targeting methods, but they may not fully replace cookie capabilities.
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Large tech giants and publishers can better weather the changes, but many smaller sites face uncertainty in the ad market transformation.