Mastercard Developing AI Assistant to Offer Real-Time, Personalized Advice for Small Businesses
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Mastercard is developing an AI-powered tool called Mastercard Small Business AI to provide personalized, real-time assistance to small business owners to help them grow.
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The tool will use inclusive AI to deliver unbiased, customized guidance by converging with entrepreneurs, drawing from Mastercard's content repositories.
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Mastercard has formed a media coalition with partners like Blavity, Group Black, Newsweek, and TelevisaUnivision to license diverse business content to train the AI.
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The tool is being piloted in the US in 2024 with plans to expand internationally after that.
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This builds on Mastercard's existing solutions for small businesses centered on efficiency and ease of use to bring entrepreneurs into the financial mainstream.