Mastercard Aims to Partner with Crypto Wallet Firms to Issue Branded Crypto Cards
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Mastercard is looking to collaborate with crypto self-custody wallet providers like MetaMask and Ledger.
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Mastercard sees an opportunity to help wallet providers increase active users and build revenue streams through branded crypto cards.
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Mastercard can leverage its global issuance infrastructure to help wallet firms launch cards in new regions.
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Mastercard plans to release a set of standards to ensure consumer protection, fair pricing, and transaction monitoring for crypto card partners.
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Mastercard aims to first issue a crypto card targeting the EU or UK market after validating its proposed standards.