Posted 3/7/2024, 7:22:00 PM
HBO Max to Crack Down on Password Sharing Later This Year
- Warner Bros. Discovery will start cracking down on password sharing for HBO Max later this year, following Netflix's lead
- Accounts suspected of improper password sharing may have features disabled or be terminated
- This is part of an effort to boost HBO Max's financial performance and profitability
- HBO Max lost over $2 billion in 2022; made just $103 million profit in 2023
- Other plans to boost profits include expanding HBO Max to more markets globally, launching an ad-supported tier, and bundling with other services like Verizon