Posted 2/9/2024, 4:15:44 PM
Mazda Rides Hybrid Demand to Historic Sales Year While Taking Cautious Approach to EV Shift
- Mazda had one of its best sales years in 30 years in 2022 due to demand for its hybrid vehicles
- Some automakers invested heavily in EVs but have not seen the expected return as EV demand has slowed
- Mazda is taking an "intentional follower" strategy, timing hybrid and EV launches to match market demand
- Mazda plans to launch 2 plug-in hybrids in 2023 and have a full EV lineup by 2030
- Mazda dealers are enthusiastic about 2023 sales outlook due to new vehicle launches and record sales in late 2022