WhatsApp Launches Deepfake Helpline to Combat Misinformation Ahead of 2024 Elections
• Launching a WhatsApp helpline with the Misinformation Combat Alliance (MCA) to combat AI-generated misinformation like deepfakes.
• Helpline will allow people to flag potential deepfakes to a central "deepfake analysis unit" for fact checking and debunking.
• Helpline will offer multilingual support in English, Hindi, Tamil, and Telugu.
• Collaboration represents a 4-pillar approach of detection, prevention, reporting, and awareness building around deepfakes.
• Commitment to address deceptive AI aligns with Tech Accord pledge to combat interference from deceptive AI in 2024 elections.