McDonald's Launches Anime-Themed WcDonald's Pop-Up with Custom Packaging, Short Anime Series
• McDonald's launching pop-up "WcDonald's" anime-themed restaurant in LA as part of new collaboration
• Will offer special sauce, manga-style packaging, episodic anime shorts, and manga
• Enlisted manga artist Acky Bright to design custom WcDonald's packaging
• Partnering with animation studio Pierrot to produce 4 new anime shorts that will release weekly from Feb 26 - March 18
• Immersive dining experience March 9-10 with 360 projection mapping inspired by the anime shorts