McDonald's Shifts Strategy to Attract Budget-Conscious Diners As Inflation Cools
- More low-income consumers are eating at home as fast-food prices rise
- Lower-income consumers expect greater value for money when dining out
- McDonald's raised prices about 10% in 2022 and 2023 amid inflation
- With inflation cooling, McDonald's won't increase prices as much
- McDonald's will focus more on value bundles and app offers to attract budget-conscious diners