McDonald's Admits Premium Burgers Miss the Mark; Bigger, More Satisfying Options Coming Soon

• McDonald's found premium burgers were not successful; customers want bigger, more satisfying burgers instead

• For years McDonald's tried offering premium burgers, but the CFO said "we were wrong"

• McDonald's is now piloting a couple larger burgers to appeal to customer demand

• If successful, McDonald's will roll out one larger burger option globally to replace various regional offerings

• This follows other moves like cutting salads and focusing on core menu items of burgers, chicken, and coffee