Linear TV Ad Revenue in Decline as Viewers Shift to Streaming and Digital Ads Take Off
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Legacy media companies like Disney, Paramount, Warner Bros. Discovery, and Comcast continue to see declines in linear TV ad revenue.
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Analysts don't expect the TV ad market to improve in the near future due to economic pressures on ad buyers.
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However, streaming services are seeing strong growth in digital ad revenue thanks to new ad tiers.
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Tech giants like Google and Meta are also seeing renewed strength in digital ads.
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Non-linear TV ad sales are growing, but not fast enough to offset the long-term decline of traditional TV ads.