Automakers Race to Develop AI Assistants That Can Chat and Adapt to Moods, Despite Privacy Concerns
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Mercedes is developing an AI assistant called MBUX that can have conversations, make suggestions, and react to driver's moods.
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Volkswagen is integrating ChatGPT into its IDA assistant to provide more informative responses beyond just vehicle controls.
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Automakers believe these AI assistants will differentiate them and provide a "hyper-personalized experience".
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Critics argue that consumers don't want vehicles spying on them and most will turn the assistants off.
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Voice interfaces in cars remain imperfect - buttons are still easier for basic functions - but automakers are focused on developing more advanced AI.