Meta Launches New AI Tools to Help Advertisers Customize Ad Assets and Copy

Meta rolls out new generative AI features for advertisers to create backgrounds, expand images, and generate ad text variations.

New tools follow Meta's Meta Connect event unveiling VR headset, generative AI products like stickers and editing tools, and smartglasses.

Features allow customizing creative assets like generating backgrounds for product images and expanding images for different ad formats.

Text variations feature generates up to 6 ad copy variations emphasizing keywords and phrases.

Meta tested features with advertisers earlier this year, saving 5+ hours per week; more AI features coming for generating ad copy and backgrounds.