Instagram Rolls Out New Privacy Tools Letting Users Control Data Collection and Transfer Content

Instagram tracks user activity online and offline to personalize experiences and target ads.

Meta has expanded its "Activity Off-Meta Technologies" tool to Instagram, giving users more control over their data.

The tool lets users block specific companies from collecting data or delete all collected data at once.

The tool is accessed through the Accounts Center hub in the Instagram app settings.

Meta has also brought its "Transfer Your Information" tool to Instagram, allowing users to easily move content to other services.