Meta Rolls Out New AI Tools to Boost Ad Creation and Save Time for Advertisers

Meta introduces new AI tools Background Generation, Image Expansion, and Text Variations to help advertisers create ads faster.

The tools aim to boost creativity and productivity by automatically generating backgrounds, adjusting image sizes, and creating ad copy variations.

Early testing showed advertisers could save 5+ hours per week on creative work using the AI features.

Testers said AI outputs need further customization to match unique brand styles and voices.

Meta plans wider rollout of the AI ad tools in 2023 after more training to meet individual advertiser needs.